Cruz Marcelo & Tenefrancia (CMT) is proud to announce that it contributed the Philippines chapter of the Chambers Global Practice Guide: Franchising 2025. This respected guide offers multinational corporations, investors, and legal professionals a comprehensive analysis of franchising regulation, risks, and structuring strategies across key jurisdictions worldwide, including the Philippines.
Authored by CMT’s team of franchise law specialists, the Philippines chapter addresses essential legal themes such as:
•The regulatory framework for franchising and licensing in the Philippines, including registration requirements and disclosure obligations.
•Intellectual property and brand protection considerations critical to franchise models.
•Contractual best practices: negotiation, franchise agreements, territory rights, termination and dispute resolution in the Philippine context.
•Enforcement and compliance issues: navigating consumer protection laws, advertising regulations, antitrust risk, and local business ownership rules.
•Emerging trends: digital franchising, cross-border brand expansion, and alternative dispute resolution mechanisms relevant to franchise networks.
CMT’s participation in this global guide further demonstrates the Firm’s position as a leading advisor in the Philippine franchising and licensing sector. Our team has supported clients across retail, food & beverage, services, technology and manufacturing, helping them structure and scale franchising operations locally and regionally.
We invite you to access the full Philippines chapter of the Chambers guide here for detailed insights: Chambers Go PG Franchising 2025 – Philippines
For expert advice on franchising, licensing and brand expansion in the Philippines, please contact our team at Cruz Marcelo & Tenefrancia: ip@cruzmarcelo.com.
